Personalized Events & Sommelier Services
Bespoke private events and hospitality services for those that love the world of food and wine.
Matt Montrose, known professionally as 'SOMMTROSE,' is a seasoned sommelier, educator, marketer, and hospitality expert situated in the vibrant San Francisco Bay Area. With an extensive career spanning over fifteen years, he excels in fostering meaningful connections and crafting unforgettable experiences centered around food, wine, and heartfelt service.
Whether you're a business owner seeking to elevate your customer journey, or a passionate epicurean craving an extraordinary event, Matt is dedicated to transforming your aspirations into tangible moments and fantastic memories.
Services
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Personalized Sommelier Services
A diverse array of capabilities ranging from intimate and educational tastings to expert cellar consultations, are custom-tailored to suit your individual goals.
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Elevated Events
Our team specializes in crafting moments that seamlessly blend the joys of food and wine, offering opportunities for learning, engagement, and the creation of enduring memories with your guests.
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Hospitality Operations & Marketing Advisory
With years of restaurant management experience, we can help you maximize your business potential, elevating your marketing efforts, and establishing authentic and efficient connections with your audience.
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Restaurant Service Support
Need an extra hand for service? Staffing an effective team can get complicated, but with on-call support, we ensures your guests are well taken care of, so you can stress just a little bit less.